SROA Capital
Wallace S. Cascio II serves as the Managing Director at SROA Capital since August 2015, focusing on aggregating self-storage properties across the United States and the UK while enhancing each facility's value through capital improvements, strategic marketing, and management changes. In addition, Wallace holds the position of Managing Director of Acquisitions at Highlight Realty Corp since January 2003, where responsibilities include investment and rental property management. Wallace pursued education at the University of Florida, attending from 1998 to 2001.
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SROA Capital
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SROA Capital has leveraged its investment acumen, operations know-how, unique in-house construction capabilities, and seamless state-of-the-art technology to expand its self-storage portfolio throughout the Midwest, Northeast, and Southeastern United States. In 2013, the firm was founded by real estate entrepreneur Benjamin Macfarland in partnership with Sidney Kohl (co-founder of Kohl’s Department Stores) and James Jenkins (co-founder of Alliant). Since then, SROA Capital has grown to over 350 self-storage facilities totaling over 16 million square feet, SROA Capital continues to grow by identifying undercapitalized and mismanaged self-storage assets in high-growth markets. By applying its institutionalized management systems of: In-house physical plant improvements, real-time lease pricing, aggressive branding, SEO and PPC advertising, automated A/R, ecommerce payment capabilities, proprietary revenue management software, and centralized customer care center for service & leasing. SROA Capital uses its fully integrated asset management systems to increase same-store growth and boost net operating income.