Alexandre Pichoir

Alexandre Pichoir is an experienced sales leader with a strong background in the steel industry, currently serving as the Head of Sales APAC for Protection steel at SSAB since May 2005. In this role, Pichoir oversees the sales team focused on defense and civil applications in the APAC and Poland regions, managing sales strategy, resources, budgeting, marketing initiatives, and competitive intelligence. Prior experience includes positions as Sales Manager for South West Europe, India, and Israel at SSAB, and roles at LNM MITTAL Steel Group, ArcelorMittal France, and USINOR. Pichoir holds a Master’s Degree in Sales and Marketing from Conservatoire National des Arts et Métiers and a Baccalauréat général from Lycée Saint Exupéry.