Åsa Jacobsson

Åsa Jacobsson is a Digital Business Development Manager at SSAB, where responsibilities include driving value creation through digital initiatives and overseeing e-commerce. Prior roles at SSAB include Global CRM Manager, responsible for enhancing the global CRM tool Salesforce post-merger, and CRM Marketing Manager. Åsa's experience also encompasses various positions at Atlas Copco, including Project Leader for CRM Scandinavia and Business Development Manager. Earlier career phases involved consultancy and design engineering with xdin and Ruben Lighting, as well as product development work during a master's thesis at Caroma. Åsa holds an M.Sc in Engineering from Luleå University of Technology and has completed executive education in Project Management at the Stockholm School of Economics.