Andrea Chitiva Rincon

Andrea Chitiva Rincon is an accomplished Digital Marketing Director at Stanley Black & Decker, Inc., with a focus on the Latin America region since September 2021. Prior experience includes serving as Chief Digital Officer and Chief Marketing Officer for the Consumer Products Division at L'Oréal from June 2017 to September 2021, and various roles at Alpina from August 2010 to June 2017, including Senior Digital Media Specialist. Andrea's expertise encompasses strategic planning, execution of digital strategies, media investment tracking, and partnership development. Educational credentials include a Marketing Major from Universidad del Rosario, a degree in Social Communications from Pontificia Universidad Javeriana, and specialized training in Social Media & SEO from Universidad Pontificia Bolivariana.