Ignacio de la Barrera Mier

Ignacio De la Barrera Mier is a seasoned marketing and brand management professional with extensive experience in the consumer goods industry. Currently serving as a Senior Brand Manager at Stanley Black & Decker, Inc. since 2018, Ignacio has demonstrated strong leadership in brand strategy and execution. Previous roles include Business Development Manager at HP, where Ignacio drove commercial mobility strategies in Mexico, and various senior positions at Philips, including Regional Senior Product and Marketing Manager for North Latin America, managing multiple personal care categories. Ignacio's background encompasses product profitability, strategic marketing, and sales strategy development. Ignacio holds an Engineer's degree in Industrial Engineering from Universidad Nacional Autónoma de México and a Diploma in Marketing from Tecnológico de Monterrey.