Star
Loreena Bao is an accomplished executive with extensive experience in project management and business development across various industries. As the Executive Director for China at Star since April 2018, Loreena leads initiatives that integrate insights, strategy, design, engineering, and marketing services for clients. Previously, Loreena served as Project Manager and Business Development lead at studiomem, where responsibilities included entering the Chinese market and promoting design services. Prior experience includes project management roles at TEAGUE and a design-focused position at Haier, where Loreena collaborated with global partners on product innovation. Loreena holds a Master of Literature in English Language and Literature from Heilongjiang University, with additional studies in cultural integration at Hendrix College.
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Star
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Star is a global consultancy that connects insights, strategy, design, engineering and marketing services into a seamless workflow devised to support our clients every step of the way - no matter how long or complex their journey. We care deeply about the results you want to create. We anchor everything we do in clear and compelling endgames, which in turn enable our strategists, designers and engineers to create superior solutions and commercial successes for you. Whether you’re a startup or a global corporation, Star helps companies become winners within their sector. Our 750 innovators, strategists, designers, engineers and marketers exist to make great ideas shine.