Star Mountain Capital
Bruce Eatroff has over thirty years of private equity, private credit, fund investing, investment banking and operational experience through various senior roles including at Goldman Sachs, UBS, CIBC and BMO Capital Markets.
In 2000, Mr. Eatroff founded Halyard Capital, raising over $600 million, a U.S. lower middle-market private equity fund manager with sophisticated institutional investors including Goldman Sachs, Abbott Capital and Bank of Montreal.
Mr. Eatroff has a broad spectrum of private equity investing experience across technology enabled services industries including Human Capital Management, Digital and Direct Marketing and IT/Cybersecurity Services. He has in the past represented and currently represents Halyard on the board of directors of over a dozen portfolio companies. Mr. Eatroff has also overseen and helped integrate more than 40 add-on acquisitions for portfolio companies.
Mr. Eatroff started his career as an investment banker at Lehman Brothers in 1985. After business school, he then spent six years ending as a Vice President in investment banking and principal investing at Goldman Sachs. Mr. Eatroff then became a Managing Director at UBS, CIBC and later BMO Capital Markets where he was also US Head of Media & Communications Investment & Corporate Banking overseeing investment, corporate and merchant banking groups including oversight for a $3 billion loan portfolio. At Goldman Sachs, UBS, CIBC and BMO, Mr. Eatroff was on the principal / merchant banking investment teams making private equity investments, private credit investments and fund investments, in addition to investment banking activities.
Mr. Eatroff is a recognized thought leader in the alternative asset management industry having spoken at over 100 industry conferences. He is the Co-President of the Wharton Private Equity & Venture Capital Association and the former Chairman of the Lafayette College Leadership Council (2011 – 2015).
Mr. Eatroff received an MBA from The Wharton School at the University of Pennsylvania and a BA with honors from Lafayette College.
Mr. Eatroff started as a personal investor and Senior Advisor prior to becoming a Managing Director and Investment Committee Member.
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Star Mountain Capital
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Star Mountain Capital ($1.5bn + AUM) has a differentiated business model and “Collaborative Ecosystem” including its three channel approach to investing into small and medium-sized businesses via Direct Investments, Strategic Primary Fund Investments and Secondary Fund Investments. Star Mountain invests: 1. As a strategic limited partner into other private equity and private credit fund managers focused on the lower-middle-market (including SBIC funds and as an anchor investor); 2. As a secondary investor providing liquidity to existing limited partner investors; and, 3. Directly into companies to help them grow (in the form of senior debt, mezzanine and/or equity investments). Star Mountain often partners with its portfolio of top performing fund managers to help "match" businesses with investment partners who are best suited to maximize value for business owners. Investing in the Growth Engine of America ® – Star Mountain is a specialized investor exclusively focused on providing capital to lower middle-market established small and medium-sized private U.S. businesses that have between $2 million and $20 million of EBITDA. Star Mountain’s data-driven approach, bringing large market expertise and resources to private equity and private credit investing is powered by its custom-built technology and its Collaborative Ecosystem ®. Star Mountain was recognized as one of the Best Places to Work by both Crain’s and Pensions & Investments. Crain’s two-part survey process consisted of evaluating each nominated company’s workplace policies, practices, philosophy, systems and demographics. The second part involved an employee survey to measure the employee experience. The combined scores determined the top companies and the final ranking. Detailed eligibility criteria can be found here: https://www.bestplacestoworknyc.com/eligibility-criteria P&I partners with a company called Best Companies Group on the survey that is behind the Best Places to Work program. P&I works with them to develop the parts of the questionnaires that are specific to money management. Beyond those questions, P&I’s survey partner develops and scores the surveys. P&I only sees anonymous responses to questions, identified only by the company name. If Best Companies determines that a firm scores above the threshold cutoff that they have set for a firm to be considered a Best Place to Work then P&I names them on their list. P&I uses the same cutoff for all firms but rank the firms against their peers by number of employees. P&I only ranks the top 5 firms per size category and then list the rest in alphabetical order. There is no fee to participate in the Best Places to Work in Money Management program. P&I’s partner, Best Companies Group, does offer some of the results of the surveys for sale to each participating company, but that has no influence on how a company is ranked or whether or not they are recognized as a best place to work. Detailed eligibility criteria can be found here: https://www.bestplacestoworkmm.com/eligibility-criteria