Deirdre Breakenridge

Senior Advisor at Star Mountain Capital

Deirdre Breakenridge is a business book author, communications strategist, media trainer, and CEO at Pure Performance Communications. As a 30+ year veteran in PR, marketing, and branding, she has worked with senior leaders at organizations, including JVC, Kraft, Nasdaq, NBA Events and Attractions, Siegel+Gale and the Public Relations Society of America (PRSA).

As the author of seven business books, Ms. Breakenridge shares proprietary research and concepts, and career experiences. She offers advice to help professionals navigate changing consumer behavior and an evolving media landscape. Her most recent book, “Answers for Ethical Marketers,” was released by Routledge Publishing in April 2021, as a part of a book series. Also, in the series, her book Answers for Modern Communicators was recently named by Book Authority as one of the 100 Best Storytelling Books of All Time.

Ms. Breakenridge is a career-long storyteller and strategist, helping brands and professionals ignite the engagement around their communications, lead pressing media conversations, and grow influence in the market. For decades she has worked with executives on media and presentation training and advising marketing teams on award-winning PR and marketing programs.

Ms. Breakenridge has taught PR, branding, and social media courses for over 15 years, online and in the classroom at NYU, UMASS at Amherst, Rutgers University, and Fairleigh Dickinson University. She took her passion for teaching to Lynda.com, and when later acquired by LinkedIn, she became a LinkedIn Learning Instructor, developing more than eight video courses on PR and marketing.

As an international speaker, Ms. Breakenridge shares her research and career journey in PR, marketing, branding, and social media communications. She has been blogging at PR Strategies for over 12 years, and she is also the host of the podcast Women Worldwide. In its 7th year, the podcast has approximately 2 million downloads.

Ms. Breakenridge was previously the host of a Live show for Nasdaq, interviewing thought leaders and influencers on various media topics, which broadcast out of the Nasdaq MarketSite studio in Times Square, New York City.

Ms. Breakenridge received her MBA in Marketing from Fairleigh Dickinson University in Madison, New Jersey in 2002.

Location

Marlboro, United States

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Star Mountain Capital

1 followers

Star Mountain Capital ($1.5bn + AUM) has a differentiated business model and “Collaborative Ecosystem” including its three channel approach to investing into small and medium-sized businesses via Direct Investments, Strategic Primary Fund Investments and Secondary Fund Investments. Star Mountain invests: 1. As a strategic limited partner into other private equity and private credit fund managers focused on the lower-middle-market (including SBIC funds and as an anchor investor); 2. As a secondary investor providing liquidity to existing limited partner investors; and, 3. Directly into companies to help them grow (in the form of senior debt, mezzanine and/or equity investments). Star Mountain often partners with its portfolio of top performing fund managers to help "match"​ businesses with investment partners who are best suited to maximize value for business owners. Investing in the Growth Engine of America ® – Star Mountain is a specialized investor exclusively focused on providing capital to lower middle-market established small and medium-sized private U.S. businesses that have between $2 million and $20 million of EBITDA. Star Mountain’s data-driven approach, bringing large market expertise and resources to private equity and private credit investing is powered by its custom-built technology and its Collaborative Ecosystem ®. Star Mountain was recognized as one of the Best Places to Work by both Crain’s and Pensions & Investments. Crain’s two-part survey process consisted of evaluating each nominated company’s workplace policies, practices, philosophy, systems and demographics. The second part involved an employee survey to measure the employee experience. The combined scores determined the top companies and the final ranking. Detailed eligibility criteria can be found here: https://www.bestplacestoworknyc.com/eligibility-criteria P&I partners with a company called Best Companies Group on the survey that is behind the Best Places to Work program. P&I works with them to develop the parts of the questionnaires that are specific to money management. Beyond those questions, P&I’s survey partner develops and scores the surveys. P&I only sees anonymous responses to questions, identified only by the company name. If Best Companies determines that a firm scores above the threshold cutoff that they have set for a firm to be considered a Best Place to Work then P&I names them on their list. P&I uses the same cutoff for all firms but rank the firms against their peers by number of employees. P&I only ranks the top 5 firms per size category and then list the rest in alphabetical order. There is no fee to participate in the Best Places to Work in Money Management program. P&I’s partner, Best Companies Group, does offer some of the results of the surveys for sale to each participating company, but that has no influence on how a company is ranked or whether or not they are recognized as a best place to work. Detailed eligibility criteria can be found here: https://www.bestplacestoworkmm.com/eligibility-criteria


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11-50

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