Starboard Group
Benito Mendez is an experienced executive in merchandising and planning, currently serving as SVP of Merchandising & Planning at Starboard Group since October 2023 and as a Strategy Advisor at BM Business Advisors LLC since January 2022. Mendez has a notable history with Hard Rock International, where as Vice President of Merchandising, E-commerce & Licensing, significant achievements included leading retail strategy and product development for a $5 billion global organization. Prior to that, Mendez held key roles at LVMH, culminating in the position of Vice President of Merchandising, Merchandise Planning and Distribution, overseeing a $850M Duty-Free retail business and achieving substantial revenue growth across various categories. Educational qualifications include a Bachelor of Science in Engineering from Florida Agricultural and Mechanical University and leadership training from LVMH House.
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Starboard Group
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From its origins in 1958 charting new courses in the duty-free industry, Starboard has always been more than just a retailer—we're curators of vibrant experiences that enrich every vacation. As the world’s leading vacation retailer at sea, we've perfected the art of creating memorable shopping moments across more than 90 ships, partnering with 15 world-class cruise lines. Our luxury division is creating a unique boutique experience for luxury travelers by hand curating elevated retail collections and experiences for sophisticated travelers on ocean ships, yachts and adventure-based expedition vessels. In 2024, as Starboard Group, we’re expanding our horizons even further. Now, with Starboard Cruise, Starboard Luxury, and Starboard Resort under our umbrella, we’re bringing our signature retail magic to land-based operations. This evolution positions us at the forefront of vacation retail, blending our rich maritime heritage with the exciting opportunities of resort-based shopping. Recognized time and again for our innovation and quality—garnering accolades such as DFNI-Frontier Americas Travel Retailer of the Year and Global Cruise Retailer of the Year—Starboard Group continues to set the standard in travel retail. Our sister company, Onboard Media, crafts engaging multimedia experiences that drive brand awareness and boost revenue across the travel and hospitality sectors. Headquartered in Miami, with additional offices in Hong Kong, Shanghai, and Genoa, Italy, Starboard and Onboard Media are proud members of Global Travel Retail Holdings, LLC—a forward-thinking joint venture with LVMH and Gissy Investments, poised to lead the next wave of travel retail innovation.