Starboard Group
Lisa Bauer serves as the President and Chief Executive Officer of Starboard Cruise Services, overseeing strategies and operations for the cruise industry's premier retailer and its sister company, Onboard Media, managing a workforce of 2,500 employees across multiple locations. Additionally, Lisa is the Vice President of Onboard Experience at Delta Air Lines, where leadership responsibilities include enhancing the onboard customer experience through innovative hospitality and culinary strategies resulting in record-setting Net Promoter Scores. Prior experience includes serving as Executive Vice President and Chief Operating Officer at International Cruise & Excursions, Inc., and holding senior roles such as Executive Vice President of Global Sales & Marketing and Senior Vice President of Hotel Operations at Royal Caribbean Cruises, Ltd. Educational qualifications include a Bachelor of Arts in Political Science from Allegheny College and studies at Marquette University.
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Starboard Group
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From its origins in 1958 charting new courses in the duty-free industry, Starboard has always been more than just a retailer—we're curators of vibrant experiences that enrich every vacation. As the world’s leading vacation retailer at sea, we've perfected the art of creating memorable shopping moments across more than 90 ships, partnering with 15 world-class cruise lines. Our luxury division is creating a unique boutique experience for luxury travelers by hand curating elevated retail collections and experiences for sophisticated travelers on ocean ships, yachts and adventure-based expedition vessels. In 2024, as Starboard Group, we’re expanding our horizons even further. Now, with Starboard Cruise, Starboard Luxury, and Starboard Resort under our umbrella, we’re bringing our signature retail magic to land-based operations. This evolution positions us at the forefront of vacation retail, blending our rich maritime heritage with the exciting opportunities of resort-based shopping. Recognized time and again for our innovation and quality—garnering accolades such as DFNI-Frontier Americas Travel Retailer of the Year and Global Cruise Retailer of the Year—Starboard Group continues to set the standard in travel retail. Our sister company, Onboard Media, crafts engaging multimedia experiences that drive brand awareness and boost revenue across the travel and hospitality sectors. Headquartered in Miami, with additional offices in Hong Kong, Shanghai, and Genoa, Italy, Starboard and Onboard Media are proud members of Global Travel Retail Holdings, LLC—a forward-thinking joint venture with LVMH and Gissy Investments, poised to lead the next wave of travel retail innovation.