Starbucks
Alex Bartley is a seasoned professional in corporate strategy and product management with extensive experience in leading strategic initiatives across various industries. Currently serving as Principal of Product Strategy at Starbucks since August 2024, Bartley previously held significant roles at USAA, including Principal of Corporate Strategy and Director of Tech Strategy, where major business transformations were executed to enhance operational efficiency. Prior experience includes Manager of Corporate Strategy at Samsung Electronics, where Bartley reported directly to the Chairman, and an impactful MBA internship at Eli Lilly and Company. Earlier career highlights include serving as Director at The Omega Institute, where Bartley successfully identified M&A opportunities for a Fortune 500 tech company. Bartley holds an MBA in Strategy Consulting from the University of Virginia Darden School of Business and a Bachelor of Arts in Chinese and International Studies from Trinity University.
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Starbucks
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Starbucks ethically sources and roasts high-quality arabica coffee. They are known as the leading roaster and retailer of specialty coffee globally. Starbucks purchases, roasts, and serves award-winning coffee to its millions of customers. Their food and beverage offerings include Italian-style espresso beverages, cold blended beverages, seasonal drinks, hot breakfast, lunch, snacks, a bakery, and premium teas. Additionally, they sell merchandise like tumblrs and mugs as well as gift cards for special occasions. In some stores around the world, they sell alcoholic drinks. In everything they do, they always live by their mission: to inspire and nurture the human spirit – one person, one cup, and one neighborhood at a time. Founded in 1971 by Jerry Baldwin, Zev Siegl, and Gordon Bowker, Starbucks began as a single store front in Pike Place Market. Originally, they sourced their beans from Peet's Coffee & Tea. Eventually, Alfred Peet stopped supplying his own beans and began to train a new Roastmaster for the company. Following this transition, they sold the company in the 1980's to Howard Schultz who had Italian Coffeehouse aspirations. Originally a coffee bean store, Howard set out to make Starbucks an espresso-based coffeeshop and led much of the expansion of the franchise. With shifts in leadership over time, a decade was spent growing market share and defining corporate social responsibility. Starbucks went on acquire several operations as part of their strategy such as Seattle's Best Coffee, Torrefazione Italia, and The Coffee Connection. Today, Starbucks operates in the US, Canada, UK, Europe, and Asia with about 32,000 stores worldwide.