Starbucks
Barbara Spiering is the Vice President of Marketing Technology at Starbucks. Barbara has over twenty years of experience in technology and data management.
Spiering began their career at Starbucks in June 2018 as the Director of Global Store Development Technology. In this role, they were responsible for implementing solutions and supporting platforms for managing global store design. Barbara oversaw significant upgrades to technology platforms that aligned with store concepting, new builds, and remodeling.
In June 2017, Spiering became the Director of EIM and Data Services at Starbucks. In this role, they were responsible for leading a team of engineers and business systems managers. Barbara also created a digital ticketing system with scannable RFID technology for in-store repairs. This system increased information accuracy and decreased time to resolution, improving store operations and quality of service.
Spiering has been instrumental in modernizing the global store development technology footprint to improve stability and optimization for volume. This has enabled revenue maximization during critical sales weeks while eliminating tech debt.
Barbara Spiering graduated with a Bachelor of Science in Business Administration from Central Washington University. Barbara then went on to earn their Master of International Management from Thunderbird School of Global Management.
Starbucks
1014 followers
Starbucks ethically sources and roasts high-quality arabica coffee. They are known as the leading roaster and retailer of specialty coffee globally. Starbucks purchases, roasts, and serves award-winning coffee to its millions of customers. Their food and beverage offerings include Italian-style espresso beverages, cold blended beverages, seasonal drinks, hot breakfast, lunch, snacks, a bakery, and premium teas. Additionally, they sell merchandise like tumblrs and mugs as well as gift cards for special occasions. In some stores around the world, they sell alcoholic drinks. In everything they do, they always live by their mission: to inspire and nurture the human spirit – one person, one cup, and one neighborhood at a time. Founded in 1971 by Jerry Baldwin, Zev Siegl, and Gordon Bowker, Starbucks began as a single store front in Pike Place Market. Originally, they sourced their beans from Peet's Coffee & Tea. Eventually, Alfred Peet stopped supplying his own beans and began to train a new Roastmaster for the company. Following this transition, they sold the company in the 1980's to Howard Schultz who had Italian Coffeehouse aspirations. Originally a coffee bean store, Howard set out to make Starbucks an espresso-based coffeeshop and led much of the expansion of the franchise. With shifts in leadership over time, a decade was spent growing market share and defining corporate social responsibility. Starbucks went on acquire several operations as part of their strategy such as Seattle's Best Coffee, Torrefazione Italia, and The Coffee Connection. Today, Starbucks operates in the US, Canada, UK, Europe, and Asia with about 32,000 stores worldwide.