Starbucks
Brady Brewer was named Starbucks chief marketing officer in 2020, leading the marketing, digital, brand and product functions that ensure the customer is at the heart of everything Starbucks does.
In this role, Brady leads the development and execution of marketing plans, management of the food and beverage portfolio, digital customer experience innovation, creative and brand management, data analytics, and consumer insights.
Most recently, Brady served as senior vice president of Digital Customer Experience for Starbucks, with a focus on delivering new innovations that made the Starbucks Experience continually more effortless and delightful for customers – from product discovery to ordering, from payment to pick-up, delivery and beyond.
Since 2001, Brady has held various Starbucks leadership roles that have helped define the modern Starbucks experience, elevate the brand and drive rapid sales growth around the globe.
This includes global leadership roles such as chief operating officer for Starbucks Japan, leading store operations as well as brand and marketing strategy, and senior vice president, Marketing and Product for the company’s China and Asia Pacific region.
Prior to Starbucks, Brady held marketing and product management roles with technology companies, including Avenue A/Aquantive (now Microsoft), Visio Corporation (now Microsoft) and Microsoft’s European Operations Center in Dublin, Ireland. Brady has a B.A. in Business Administration from the University of Washington.
Brady is a certified Starbucks Coffee Master, a distinction that demonstrates his passion for coffee and a duty that has taken him to the remote coffee farms of Costa Rica and Sumatra. This experience left him with a profound appreciation for how the values of Starbucks result in a sustainable future for coffee agriculture and coffee farming communities.
Outside of work, Brady enjoys spending time with his family and exploring the outdoors. He has competed as an athlete at a world championship level, including racing in more than 10 Ironman triathlons.
Starbucks
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Starbucks ethically sources and roasts high-quality arabica coffee. They are known as the leading roaster and retailer of specialty coffee globally. Starbucks purchases, roasts, and serves award-winning coffee to its millions of customers. Their food and beverage offerings include Italian-style espresso beverages, cold blended beverages, seasonal drinks, hot breakfast, lunch, snacks, a bakery, and premium teas. Additionally, they sell merchandise like tumblrs and mugs as well as gift cards for special occasions. In some stores around the world, they sell alcoholic drinks. In everything they do, they always live by their mission: to inspire and nurture the human spirit – one person, one cup, and one neighborhood at a time. Founded in 1971 by Jerry Baldwin, Zev Siegl, and Gordon Bowker, Starbucks began as a single store front in Pike Place Market. Originally, they sourced their beans from Peet's Coffee & Tea. Eventually, Alfred Peet stopped supplying his own beans and began to train a new Roastmaster for the company. Following this transition, they sold the company in the 1980's to Howard Schultz who had Italian Coffeehouse aspirations. Originally a coffee bean store, Howard set out to make Starbucks an espresso-based coffeeshop and led much of the expansion of the franchise. With shifts in leadership over time, a decade was spent growing market share and defining corporate social responsibility. Starbucks went on acquire several operations as part of their strategy such as Seattle's Best Coffee, Torrefazione Italia, and The Coffee Connection. Today, Starbucks operates in the US, Canada, UK, Europe, and Asia with about 32,000 stores worldwide.