Starbucks
David Chiang is the current Business Leader & Director of Operations for Starbucks in Latin America & the Caribbean. Prior to this, they served as the Director of International Marketing, Business Development & Strategy for Dr Pepper Snapple Group from October 2015 to June 2017. In this role, they were responsible for providing strategic marketing direction to international marketing teams, bottlers, distributor partners and all advertisement, promotion and digital agencies in various international markets. Chiang also drove the strategic development and market execution of integrated global and regional marketing programs for major brands such as 7UP, Sunkist, Canada Dry, Snapple, Mott’s and Hawaiian Punch.
From June 2012 to October 2015, Chiang served as the Regional Marketing Manager for KFC Latin America & Caribbean for Yum! Restaurants International. And from June 2010 to June 2012, they were the Global Marketing Manager for Pizza Hut International also with Yum! Restaurants International. Chiang began their career with PepsiCo in February 2009 as the Marketing Manager for Quaker Innovation before moving on to their role with Yum! Restaurants International.
David Chiang has a MBA in Marketing from Weatherhead School of Management at Case Western Reserve University, a BS in Advertising from Instituto Peruano de Publicidad, and a BS in Business from Pontificia Universidad Católica del Perú. David also has a certification from IDEO in Design Thinking - Insights for Innovation.
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Starbucks
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Starbucks ethically sources and roasts high-quality arabica coffee. They are known as the leading roaster and retailer of specialty coffee globally. Starbucks purchases, roasts, and serves award-winning coffee to its millions of customers. Their food and beverage offerings include Italian-style espresso beverages, cold blended beverages, seasonal drinks, hot breakfast, lunch, snacks, a bakery, and premium teas. Additionally, they sell merchandise like tumblrs and mugs as well as gift cards for special occasions. In some stores around the world, they sell alcoholic drinks. In everything they do, they always live by their mission: to inspire and nurture the human spirit – one person, one cup, and one neighborhood at a time. Founded in 1971 by Jerry Baldwin, Zev Siegl, and Gordon Bowker, Starbucks began as a single store front in Pike Place Market. Originally, they sourced their beans from Peet's Coffee & Tea. Eventually, Alfred Peet stopped supplying his own beans and began to train a new Roastmaster for the company. Following this transition, they sold the company in the 1980's to Howard Schultz who had Italian Coffeehouse aspirations. Originally a coffee bean store, Howard set out to make Starbucks an espresso-based coffeeshop and led much of the expansion of the franchise. With shifts in leadership over time, a decade was spent growing market share and defining corporate social responsibility. Starbucks went on acquire several operations as part of their strategy such as Seattle's Best Coffee, Torrefazione Italia, and The Coffee Connection. Today, Starbucks operates in the US, Canada, UK, Europe, and Asia with about 32,000 stores worldwide.