Starbucks
Jordan Williams serves as the Senior Managing Director of Retail Innovation Strategy and the Tryer Innovation Center at Starbucks, leading efforts in business strategy within retail innovation. Previously, Jordan held various positions in business strategy and beverage management at MillerCoors, including Associate Brand Manager for Henry's Hard Soda and Coors Light, and a Summer Associate Brand Manager for Coors Light. Additionally, Jordan has contributed to the Black Executive CMO Alliance as a leader in developing the BECA Playbook. Academic qualifications include an MBA in Brand Management from the Wisconsin School of Business and a B.A. in African American Studies and Women and Gender Studies from Bates College, along with experience as faculty in English and website development at Middlesex School.
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Starbucks
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Starbucks ethically sources and roasts high-quality arabica coffee. They are known as the leading roaster and retailer of specialty coffee globally. Starbucks purchases, roasts, and serves award-winning coffee to its millions of customers. Their food and beverage offerings include Italian-style espresso beverages, cold blended beverages, seasonal drinks, hot breakfast, lunch, snacks, a bakery, and premium teas. Additionally, they sell merchandise like tumblrs and mugs as well as gift cards for special occasions. In some stores around the world, they sell alcoholic drinks. In everything they do, they always live by their mission: to inspire and nurture the human spirit – one person, one cup, and one neighborhood at a time. Founded in 1971 by Jerry Baldwin, Zev Siegl, and Gordon Bowker, Starbucks began as a single store front in Pike Place Market. Originally, they sourced their beans from Peet's Coffee & Tea. Eventually, Alfred Peet stopped supplying his own beans and began to train a new Roastmaster for the company. Following this transition, they sold the company in the 1980's to Howard Schultz who had Italian Coffeehouse aspirations. Originally a coffee bean store, Howard set out to make Starbucks an espresso-based coffeeshop and led much of the expansion of the franchise. With shifts in leadership over time, a decade was spent growing market share and defining corporate social responsibility. Starbucks went on acquire several operations as part of their strategy such as Seattle's Best Coffee, Torrefazione Italia, and The Coffee Connection. Today, Starbucks operates in the US, Canada, UK, Europe, and Asia with about 32,000 stores worldwide.