Starbucks
Kyndra Russell is senior vice president, Marketing. Kyndra is responsible for leading the Starbucks Marketing organization including brand, product, loyalty, partnerships and licensed store marketing as well as marketing operations for creative production, publishing, development and digital transformation.
Kyndra joined Starbucks in January 2017 leading the Starbucks Rewards Loyalty Program and Partnership Marketing, working across the organization to weave together the best methodologies, practices, and tools into comprehensive, customized strategies to elevate the Starbucks loyalty program.
Prior to Starbucks, Kyndra worked for Starwood Hotels & Resorts leading Digital, Loyalty & Partnership Marketing for the Americas division. She was also responsible for designing, developing and leading Starwood’s Field Marketing program. Kyndra also has agency experience, having worked at Avenue A, which grew and transformed digital strategy in the early days of digital media. As an Account Director she managed clients across a spectrum of industries including retail, telecom and technology.
Kyndra graduated from Central Washington University in Ellensburg, Wash. with a B.A. in marketing. She lives in Seattle and enjoys time out of the office with her husband, son, and daughter, often spending time watching the kids play ‘all the sports’ or in the mountains, hiking in the summer and skiing in the winter. She enjoys traveling with her family and appreciates the opportunity to explore new cultures, cuisines and languages and spends her downtime reading and connecting with friends. Coffee is an everyday ritual in her household, with a brewed dark-roast coffee and Americano among her favorites.
Starbucks
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Starbucks ethically sources and roasts high-quality arabica coffee. They are known as the leading roaster and retailer of specialty coffee globally. Starbucks purchases, roasts, and serves award-winning coffee to its millions of customers. Their food and beverage offerings include Italian-style espresso beverages, cold blended beverages, seasonal drinks, hot breakfast, lunch, snacks, a bakery, and premium teas. Additionally, they sell merchandise like tumblrs and mugs as well as gift cards for special occasions. In some stores around the world, they sell alcoholic drinks. In everything they do, they always live by their mission: to inspire and nurture the human spirit – one person, one cup, and one neighborhood at a time. Founded in 1971 by Jerry Baldwin, Zev Siegl, and Gordon Bowker, Starbucks began as a single store front in Pike Place Market. Originally, they sourced their beans from Peet's Coffee & Tea. Eventually, Alfred Peet stopped supplying his own beans and began to train a new Roastmaster for the company. Following this transition, they sold the company in the 1980's to Howard Schultz who had Italian Coffeehouse aspirations. Originally a coffee bean store, Howard set out to make Starbucks an espresso-based coffeeshop and led much of the expansion of the franchise. With shifts in leadership over time, a decade was spent growing market share and defining corporate social responsibility. Starbucks went on acquire several operations as part of their strategy such as Seattle's Best Coffee, Torrefazione Italia, and The Coffee Connection. Today, Starbucks operates in the US, Canada, UK, Europe, and Asia with about 32,000 stores worldwide.