Starbucks
Whitney Ellison is an experienced marketing professional currently serving as the Senior Manager of Brand Marketing (Coffee & Culture) at Starbucks since June 2024, focusing on enhancing brand connections through Arts, Entertainment, and Culture. Prior to this role, Whitney held several positions at Alaska Airlines from August 2018 to June 2024, including Director of Brand Activation and Director of Brand Marketing, where responsibilities encompassed amplifying brand purpose via partnerships, sponsorships, and managing global marketing initiatives. Previous experience includes roles at Hightower, Lumen Technologies, Butler/Till, Wynn Las Vegas, and Mandalay Bay Resort and Casino, with a strong focus on marketing strategy and brand management. Whitney holds a B.S. in Marketing with a Minor in Advertising from the University of Idaho, completed in 2004.
Starbucks
1014 followers
Starbucks ethically sources and roasts high-quality arabica coffee. They are known as the leading roaster and retailer of specialty coffee globally. Starbucks purchases, roasts, and serves award-winning coffee to its millions of customers. Their food and beverage offerings include Italian-style espresso beverages, cold blended beverages, seasonal drinks, hot breakfast, lunch, snacks, a bakery, and premium teas. Additionally, they sell merchandise like tumblrs and mugs as well as gift cards for special occasions. In some stores around the world, they sell alcoholic drinks. In everything they do, they always live by their mission: to inspire and nurture the human spirit – one person, one cup, and one neighborhood at a time. Founded in 1971 by Jerry Baldwin, Zev Siegl, and Gordon Bowker, Starbucks began as a single store front in Pike Place Market. Originally, they sourced their beans from Peet's Coffee & Tea. Eventually, Alfred Peet stopped supplying his own beans and began to train a new Roastmaster for the company. Following this transition, they sold the company in the 1980's to Howard Schultz who had Italian Coffeehouse aspirations. Originally a coffee bean store, Howard set out to make Starbucks an espresso-based coffeeshop and led much of the expansion of the franchise. With shifts in leadership over time, a decade was spent growing market share and defining corporate social responsibility. Starbucks went on acquire several operations as part of their strategy such as Seattle's Best Coffee, Torrefazione Italia, and The Coffee Connection. Today, Starbucks operates in the US, Canada, UK, Europe, and Asia with about 32,000 stores worldwide.