Starr
Cedric Mui is an accomplished digital marketing professional with extensive experience in driving digital transformation and e-commerce strategies across various industries. Currently serving as the Regional Head of Digital Marketing at Starr Insurance Companies since August 2020, Cedric has previously held significant roles at DirectAsia Insurance, honestbee, and 75cl.sg, where Cedric established and advanced digital marketing processes and teams. With expertise in integrated marketing campaign planning, programmatic display advertising, and e-commerce platform development, Cedric has successfully led initiatives that enhance brand awareness and optimize conversion rates. Cedric's educational background includes a Bachelor of Business Administration in Marketing from Nanyang Technological University and additional studies at prestigious institutions such as Wharton and Princeton.
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Starr
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Starr Insurance Companies (or Starr) is a leading insurance and investment organization, providing property and casualty insurance solutions to almost every imaginable business and industry in virtually every part of the world.