Alexandra Reeves

Alexandra Reeves serves as the Head of Brand Marketing at Steadily, a rapidly growing InsureTech startup, since February 2024, focusing on consumer activation and strategic marketing initiatives. Previously, as the Global Director of Integrated Marketing at Fossil Group, Inc., from May 2023 to November 2023, Alexandra played a crucial role in driving growth for the Skagen and Fossil brands across multiple channels and was instrumental in the brand's relaunch in over 20 countries. Alexandra's extensive experience at The Marketing Arm spanned over a decade, where positions included VP, Group Account Director, Account Director, and Senior Account Supervisor, leading integrated marketing campaigns for major clients such as Uber and State Farm. Early career roles included a Marketing Consultant at Allstate and an Advertising Coordinator at D Magazine, complemented by academic credentials in Mass Communications and Advertising from the University of Oklahoma.