Ster-Kinekor Theatres
Christeen Willemse is an experienced marketing professional currently serving as the Regional Marketing Manager at Ster-Kinekor since May 2011, where responsibilities include developing cinema-specific marketing plans to boost attendance and executing an emerging market strategy. Previously, Christeen held the position of Club Manager, managing strategic partner relationships and implementing successful marketing campaigns to enhance club attendance. Prior experience at Europ Assistance South Africa spanned roles such as Corporate Client Relationship Manager and Client Liaison Officer, focusing on client relations, project management, and operational support. Christeen's achievements include increasing club attendance from 46% to 52% of total circuit attendance and assisting with the re-launch of the Ster-Kinekor Club. Education was completed at Bastion High School from 1995 to 2000.
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Ster-Kinekor Theatres
Ster-Kinekor Theatres is the largest movie exhibitor on the African continent. To most South Africans, the word ‘movies’ is synonymous with the name ‘Ster-Kinekor’. The company operates 45 commercial cinema complexes in South Africa, with six international sites based in Namibia, Zambia and Zimbabwe. The cinema chain’s sites house 359 large-scale screens, with 50 372 seats and the largest 3D footprint featuring 129 state-of-the-art 3D screens in South Africa (Commercial, 3D, IMAX and Cine Prestige). The company operates in 6 cinema complexes with 33 screens and 4 077 seats in Africa. As the industry leader, Ster-Kinekor has pioneered cinema concepts such as Cinema Nouveau, a dedicated art-house multiplex cinema, and the luxurious Cine Prestige theatres, the first ‘business class’ cinema experience in South Africa. It boasts a cinema that is fitted with the advanced Dolby Atmos sound system (at Gateway in Durban); and has headed the return of the IMAX® Experience, with nine IMAX® Theatres across the country. Ster-Kinekor has expanded its cinema innovation to launch the first Kids’ cinema complete with slides and bean bag seating (currently 7 screens) as well as D-BOX which brings movie experiences to life with motion seats. As one of South Africa’s most loved brands, it is Ster-Kinekor’s ongoing mission to become synonymous with the unrivalled magic of the cinema experience, by providing ‘Great Moments at Their Greatest’. During 2013, the company embarked on a massive roll-out project to convert and equip every cinema with the very latest in digital projection and sound technology. The result of this upgrade is that every cinema now boasts state-of-the-art cinema technology that encompasses 2K and 4K digital projection and 5.1 and 7.1 surround sound systems. The SK Club loyalty programme rewards members with redeemable points when they swipe their card when buying movie tickets or catering, as well as half price tickets on Tuesdays.