Troy Eaves

Troy Eaves serves as the Sr. Director of Search at Sticker Mule since March 2025 and has been the Founder of North Rival, a digital marketing agency focused on Search, Social & Content, since 2006. Previous experience includes roles such as Head of SEO & Digital Content at Kroger, Digital Director (Search) at Bain & Company, and Director of Digital Media, Search at Custom Ink. Troy has also held significant positions at Target, Fun.com, space150, and Bite Squad. Troy Eaves is pursuing a Master of Business Administration focused on Digital Communication and Media at Harvard University, complementing a Bachelor of Arts in Health Marketing and Sociology from the University of Iowa.