STIHL
Carolin Engmann is a Project Manager in Aftermarket Product Management and Customer Experience Researcher at STIHL since March 2023. Engaging in user research and UX testing, Carolin has facilitated data-driven decision-making while providing guidance and resources to project teams. Previously, Carolin held a position as a Working Student in Customer Experience at Allianz and worked as a User Experience Specialist at Agentur Siegmund GmbH, where responsibilities included conducting UX studies and agile project management. Carolin developed a CX maturity model for STIHL during a Master's program in Media Management at Stuttgart Media University, which complemented a Bachelor's in Advertising & Market Communications. Furthering educational pursuits, Carolin is also enrolled in a Master's program in Marketing Management at Hochschule Hof.
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STIHL
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The STIHL Group develops, manufactures and distributes power tools for professional forestry and agriculture as well as for garden and landscape maintenance, the construction sector and the demanding private user. STIHL distributes its products through its network of 45,000 Approved Dealers in over 160 countries. The Group has 38 sales and marketing subsidiaries of its own as well as more than 120 importers.