Darren Musico

Darren Musico is a seasoned media professional with over 30 years of experience in advertising and media strategy. Currently serving as a Senior Media Strategist at Stingray Group Inc. since May 2021, Darren has expertise in direct-to-consumer music services, encompassing 101 radio stations and music apps with over 100 million downloads. Previous roles include Account Manager at Bell Media, overseeing media solutions and advertising objectives, as well as National Account Manager in the Radio Division, where Darren cultivated relationships with national advertisers. Early career positions included Media Consultant at Yellow Pages, National Account Manager at Canadian Broadcast Sales, Media Manager at OMD Worldwide, and Media Planner/Buyer at MediaCom. Educational qualifications include a degree in Advertising/Business from Cambrian College and a degree in Radio Broadcasting from Canadore College.