Stokke
Magnus Aspegren 安沛楊 has a diverse range of experience in the fields of innovation, design, and strategy. Magnus currently holds the position of Chief Innovation Officer at Stokke. Prior to this, they worked at Bang & Olufsen as the Head of Portfolio Strategy and Development, where they led the definition and implementation of the company's future portfolio. At Marriott International, Magnus served as the Vice President of Experience Design & Innovation, leading global innovation and experience design efforts. Magnus also had a role as an Associate Partner at IBM, where they leveraged disruptive technologies to drive growth for clients. Magnus has a background in the automotive industry as well, having held roles at BMW of North America and Designworks, a BMW Group Company. Magnus led strategic market development for BMW's i and iPerformance brands in the US, and also served as the MINI Product Manager for the USA. Additionally, they have experience working at NBBJ Design, Aabe, and TEAGUE, where they focused on design strategy and development.
Magnus Aspegren 安沛楊 has studied Global Strategic Management at Harvard Business School. Magnus also holds a BFA degree in Design from Cornish College of the Arts. Additionally, they have a diploma in Political Science from Friaborg.
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Stokke
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Stokke provides worldwide distribution through selected retailers represented in around fifty countries. We are renowned worldwide and sell iconic products like the Tripp Trapp highchair. Stokke was founded on the west coast of Norway in 1932. Once a family-owned company, the company has been owned since 2014 by NXMH, a Belgium-based investment company wholly owned by South Korea’s NXC. In addition to its head office in Ålesund, Norway, it has as offices all around the world in Germany, US, China, France and many other countries. Stokke's ethos is epitomised by its Tripp Trapp® chair, which will celebrate its 50th anniversary this year. Created by Norwegian designer Peter Opsvik, the iconic chair launched in 1972 did something completely new; it gave children an ergonomic seat of their own and made it possible for children to comfortably join their family at the table for connection and bonding. Today, Stokke is selling more Tripp Trapp® chairs than ever before and has sold more than 13 million worldwide. Since 2006, Stokke's focus has been purely on the premium children's markets with products that share a common purpose: to encourage child development and to nurture family bonding. Stokke's mantra is that closeness fosters connection – it believes that children need this sense of connection to feel safe and loved, encouraging them to become self-reliant and confident learners in life. Our brand purpose "Here we grow" and our vision “Confident kids for a better world” are the cornerstone of our product innovation, development, and production. Each Stokke product is developed to stimulate the child's ongoing development through their ability to allow the bond between parent and child to grow through strong visual contact and interaction.