STR
Chris Klauda is a Senior Director at STR., with experience in product analytics and insights. Prior to STR., Klauda held the position of VP Lodging Research Services at D.K. Shifflet & Associates for nearly thirty years, managing major hotel clients and playing a key role in developing the DIRECTIONS® Travel Intelligence SystemSM. Additionally, Klauda served as the Director of Data Processing at The Wirthlin Group and as a Regional Tabulation Supervisor at GfK Custom Research North America. Klauda holds a BS in Business Administration with a focus on Operations and Market Research from the University of Minnesota - Carlson School of Management.
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STR is the leading provider of premium global data benchmarking, analytics and marketplace for the global hospitality industry. We provide data that is confidential, reliable, accurate and actionable, and our comprehensive reports empower our clients to strategize and compete within their markets.