A funny thing happened to marketing on its way to the future. It became so obsessed with operations and tactics and technology, it forgot why it’s here. Marketing exists to influence people’s purchasing behavior. 

That might mean making them aware of a new product. It might mean helping people see a familiar brand in a new way. Sometimes that means changing the way people see the world, or at least the way they see their slice of it.

In short, marketing is not about products. It’s about people… 

…and operations and tactics and technology. 

Services: Branding & strategy; content marketing, bylines & blogs, sales support, direct response, email marketing, advertising, going outside the box


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