STRAUSS
Rabea Grünewald currently serves as Manager Brand Partnership & Media at STRAUSS since November 2020, where responsibilities also include Team Lead and Functional Lead for Employer Branding. Prior to this role, Rabea held the position of Marketingmanager at Provadis Partner für Bildung und Beratung GmbH from September 2013 to October 2020, focusing on targeted marketing campaigns and online marketing strategies. Rabea holds a Bachelor of Arts in Marketing und digitale Medien from FOM University of Applied Sciences for Economics and Management and completed the Employer Branding Manager program at Deutsche Employer Branding Akademie in 2022. Additional qualifications include an IHK Abschluss as an Industriekauffrau from Provadis Partner für Bildung und Beratung GmbH.
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STRAUSS
Strauss, where are you heading? Always on. And always advancing. Discovering fresh pathways. Breaking new ground. Searching – and finding. It takes pioneers and doers. Originators. And challengers. Adventurers. Our goal is the journey. Finding by travelling. Learning by doing. strauss.works Engelbert Strauss is one of the world's leading manufacturers of workwear, utility wear and protective equipment. Strauss products have achieved cult status with fans. As one of the top five online retailers in Germany, Strauss has been a leader in customizing and branding for decades. Based in the Main-Kinzig district of Hessen, near Frankfurt/Main, Strauss employs 1,600 people and manufactures in 28 countries worldwide, with a focus on Southeast Asia and a CI Factory in Bangladesh. A leader in custom branding for decades, Strauss recently invested €200m in a new CI Factory near the Headquarter. There, the family-owned company uses leading edge logistics, laser technology, and robotics to customize shirts, shoes, workpants, and more in the colors and styles of clients’ corporate identities. Strauss is a long-standing Association Partner of the German Football Association and Official Partner of the German national football team. With a sports sponsorship strategy focused on the premium sector, Strauss is the official workwear partner of the men’s UEFA European Football Championship 2024, has been an official Sponsor of the UEFA Europa League and the UEFA Conference League since 2021. Strauss also supports the Champions Hockey League as a Presenting Partner. The ostrich also flies in virtual stadiums, and you’ll see it in-game in FIFA 23.