Lucy Reddan

Lucy Reddan is a seasoned marketing professional with extensive experience in growth marketing and retention strategies. Currently serving as a Senior Manager in Growth Marketing, Retention at Strava since September 2021, Lucy has also held the role of Manager in the same field, focusing on driving scaled retention strategies across the user lifecycle. Prior to Strava, Lucy worked at HubSpot as a Senior Marketing Manager, focusing on the activation and retention of English-speaking free users globally, and at Dropbox as a Global Strategic Growth Manager, where responsibilities included B2B demand generation and lifecycle marketing. Lucy's earlier experience includes positions at Quantcast and Airtaxback Ltd, along with a role in Public Affairs and Communications at The Coca-Cola Company. Lucy holds a Post Graduate Certificate in Management, Digital Marketing and a BA in Communication Studies from Dublin City University. Additionally, Lucy is a Marketo Certified Expert.