STRAX
Heidi Adams is an accomplished marketing professional with extensive experience in retail and channel marketing across various industries. Currently serving as Head of Retail and Channel Marketing at Matter Brands since April 2024, Heidi previously held senior roles including Vice President of Marketing at STRAX Americas, Inc., and Program Director at MarketSource Inc. Notable achievements include establishing retail merchandising strategies at LifeProof and Otterbox, maximizing revenue for consumer product portfolios at Sound ID, and managing North American marketing efforts for Jabra. Heidi's career began at Sony Computer Entertainment America LLC, where contributions to the PlayStation launch team significantly impacted the brand's leadership in the market.
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STRAX
As a ‘house of brands’, STRAX offers proprietary, licensed and partner branded accessories. The proprietary brands include XQISIT, GEAR4, Urbanista and FLAVR. We are listed on the Nasdaq Stockholm Stock Exchange.