Laura Richards

Laura Richards has a diverse work experience in market research and customer insight. Laura began their career at NOP World, where they started as a graduate trainee and was eventually promoted to Senior Research Executive. During their time there, Laura gained a strong foundation in research techniques, with a focus on quantitative research and product development. Their key clients included Ford and Nissan.

After leaving NOP World, Laura joined Pegram Walters International as a Senior Research Executive. In this role, they handled international ad-hoc research surveys and trained in qualitative research techniques. Laura worked on key accounts such as Boots the Chemist and Clairol.

Laura then transitioned to The Leading Edge as a Consultant, where they continued to expand their research skills. Laura was involved in various projects during their time there.

Following their role at The Leading Edge, Laura joined Nokia as a Senior Manager. Laura held two different roles during their tenure: Senior Manager of Consumer Translation and Senior Manager of Multimedia Research. These positions allowed their to apply their research expertise in the technology industry.

After Nokia, Laura joined Vertu as a Senior Manager in Customer and Market Intelligence. Laura played a crucial role in gathering customer insights and market data for the company.

Currently, Laura is serving as the Head of Customer Insight & Involvement at the Stroke Association. Their role involves overseeing customer insight strategies and ensuring the involvement of customers in organizational processes.

Throughout their career, Laura has consistently demonstrated a strong proficiency in market research, both on the quantitative and qualitative fronts. Their experience spans across various industries, making their a well-rounded professional in the field.

Laura Richards received their Post Graduate Certificate in Marketing and Management from Macquarie Graduate School of Management (MGSM) in 2001. Laura earned their BA Hons degree in German and Russian from the University of Exeter from 1988 to 1992. Prior to that, Laura attended George Abbot School in Guildford from 1982 to 1988, but specific degree and field of study information is not available.