Studio intO
Alejandra Arango Gutierrez is currently the Head of People at Studio intO, where Alejandra combines local knowledge with global intelligence. Alejandra has experience as a Project Lead and Local Researcher. Alejandra has also worked as a part-time lecturer at various universities, teaching in fields such as Industrial Design, Economics, and Fashion Design. Additionally, Alejandra has freelanced as a Fashion Trend Forecaster and worked as a coordinator for fashion workshops and trends in the footwear and leather goods industry. Alejandra holds a M.A. in Integrated Design, as well as degrees in Industrial Design and Fashion/Apparel Design.
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Studio intO
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Human attitudes and behaviours can only be understood within the context of cultural influences, regional trends and wider worldwide patterns. As a team of diverse, multi-lingual researchers, living in over 60 established and emerging markets around the world, we uncover what brands and businesses need to know to gain a competitive edge in markets around the world. We work worldwide and up-close. In any context. Anywhere. Find us on Instagram: @we_are_into_