STX, LLC
James McKenna has extensive experience in various roles related to ecommerce, customer experience, sales, marketing, product management, storefront management, and IT management. James is currently the Ecommerce & Customer Experience Manager at STX, LLC, overseeing direct sales on the company's website and managing the customer service department. Prior to this, James held the position of Ecommerce Manager at APS - Annapolis Performance Sailing Ltd., where James was responsible for all website activities and operations. With a background in accounting and a strong focus on improving operational efficiency, James McKenna brings valuable expertise to the organizations James works for.
STX, LLC
STX is a premier designer, manufacturer, and seller of lacrosse, field hockey and ice hockey equipment and apparel. Privately held, it was founded in 1970 and has been growing ever since. STX is the most -- recognized brand name in lacrosse. It holds over thirty lacrosse-related patents issued continuously over the last 15-20 years. STX’s early contributions to the sport of lacrosse, including the first true synthetic stick, are widely regarded as having changed the game forever and leading directly to the steady growth of the game ever since. For this breakthrough innovation, STX was granted the first double-wall synthetic lacrosse head patent. After they were introduced to the market in 1970, synthetic heads quickly displaced the traditional wooden stick as the stick of choice in the men’s game. STX has remained a leader in introducing groundbreaking technological advances to the market, including the first aluminum handle, the first mesh pocket, the first synthetic head using stringing tabs, the first open sidewall head, the first synthetic head overmolded with elastomer, and the first head having an articulated sidewall member. On the protective equipment side, STX pioneered such items as mesh palms in gloves, the max mobility system, and a formed arm guard.