Sub2 Technologies
Ciara Lillis has over two decades of experience in analytics and operations within the marketing sector. Currently serving as Operations Director at Sub2 Technologies since May 2012, Lillis leads initiatives that assist clients in customer acquisition, conversion, and retention through a proprietary e-commerce marketing platform. Prior experience includes roles as Director at Brightspark Analytics Ltd and Director of Analytics at Transactis Ltd, alongside analytical positions at Abacus and Claritas. Lillis holds a Bachelor of Arts degree in Psychology from University College Dublin, earned between 1992 and 1995.
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Sub2 Technologies
Welcome to Sub2 - The Impact Agency for Digital Marketers. We use multiple layers of data and state of the art technology to help Brand Owners recruit, retain and up-sell customers more effectively than ever before - all in real-time. Sub2 deliver market leading results in Social, Display and Search applications for the Retail, Publishing & Financial Services industries using Data, Technology & Creative to build your brand, increase ROI and optimise Customer Lifetime Value. Products: Our 2Share Data Network provides Intelligent prospect targeting. Delivered in real time. Until now Digital Display Advertising has been driven by basic audience segmentations, but imagine if you could target your Digital Display Advertising based on granular level browsing data and deliver it when it matters – in real time. 2Share allows you to do exactly that. With 2Share, the first network combining browsing and transactional data, retailers can access a shared cookie pool of browsing and purchasing data that provides marketers with precise targeting, allowing retailers to identify and target the right prospects. 2Shop: By understanding where browsers have come from and combining this with prior engagement metrics 2Shop allows you to personalise the landing pages on your website displaying offers, relevant content and on-site messaging to all visitors. 2Prompt: 2Prompt allows you to immediately re-engage with visitors who have left your site without purchasing. Browsing data is captured and turned into a triggered personalised message that can be deployed in real time on-site, via email or digital display. 2Link: 2Link allows you to track key session level variables about an individuals’ browsing habits to better understand how they use your website, what they view on site and how engaged they are. With 2Link you have the opportunity to link browsing data to an individual to use within all marketing channels. To learn more please visit www.sub2tech.com