Subbyx
Federica Rossi is the Co-Founder and Chief People Officer at Subbyx, a role held since October 2023. Prior to this, Federica served as the Head of Competence Development Business & Growth at Kaleyra from January 2022 to September 2023, and previously held multiple positions at Bandyer, including Head of Customer Success KV, Head of HR & Customer Success, and Business Relations & HR Manager from April 2017 to January 2022. Early career experience includes an HR training and development internship at Loro Piana in 2016 and as an Open Day Assistant at London Metropolitan University in 2015, where Federica facilitated Q&A sessions. Educational qualifications include a Master’s Degree in Human Resources and Organisations from The London School of Economics and Political Science (LSE) and a Bachelor’s Degree in Criminology and Psychology from London Metropolitan University. Additional studies at LSE involved summer courses in Human Resources and Employment Relations, as well as Corporate and Organisational Strategy.
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Subbyx
What’s Subbyx? Subbyx is an idea based on a simple yet powerful concept: freedom. Freedom of choosing what you need, for how long you need it, without any sort of commitment. Freedom to change your mind and your behavior, whenever you want. Freedom of trying something new, without needing to worry if you don’t like it. Freedom from concerns and accidents. We got you covered, no matter what. Freedom from debts and commitment. If you can’t carry on, cancel. Whenever. Freedom from purchasing and producing waste. Give it back when you don’t need it anymore, we’ll give it a new life. We founded Subbyx in April 2023 and closed our first round of €4M in July 2023 to expand this concept. We went live on Jan 20th, 2024. We have an ambitious goal: to create and consolidate an alternative consumption model based on a simple monthly fee to achieve circularity and financial sustainability. In a market where innovation has stopped at installments, financing, funding, operating leasing, and BNPL solutions (stimulating consumerism), we see the opportunity to be disruptive and innovative. Our goal is to transform the consumer market into a service without any commitment; that same commitment that, today, is fundamental to every consumption behavior. We are starting with tech products to give people the opportunity to access goods, new or used, through a fully configurable monthly subscription that changes over time to keep you either updated or make you spend less as your product loses value. That’s our starting point, but we aren’t stopping here. We believe that once people embrace this concept, the applications of the sub-model become limitless. That’s why we are,ultimately, a tech and data company. We aim to build the most influential and innovative sub-platform powered by AI. Our journey has just begun and we know we have chosen a challenging one but if you join us we’ll be one step closer to our destination. Welcome to Subbyx!