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Filippo Rocca

Chief Executive Officer at Subbyx

Filippo Rocca is an accomplished entrepreneur and business leader with a strong background in technology and innovation. Currently serving as the Founder and CEO of Subbyx since July 2023, Filippo previously held the position of Head of Global Business Development at Kaleyra, where responsibilities included managing a global team focused on acquisitions and partnerships. Prior to this, Filippo founded and served as CEO of Bandyer, a company specializing in video-communication solutions through API and SDK integrations. Earlier experience includes a brief role as a Marketing Intern at Lead Galaxy and founding Artloading, a start-up supporting emerging artists. Filippo's academic credentials include studies at Università Cattolica del Sacro Cuore and Politecnico di Milano.

Location

Milan, Italy

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Subbyx

What’s Subbyx? Subbyx is an idea based on a simple yet powerful concept: freedom. Freedom of choosing what you need, for how long you need it, without any sort of commitment. Freedom to change your mind and your behavior, whenever you want. Freedom of trying something new, without needing to worry if you don’t like it. Freedom from concerns and accidents. We got you covered, no matter what. Freedom from debts and commitment. If you can’t carry on, cancel. Whenever. Freedom from purchasing and producing waste. Give it back when you don’t need it anymore, we’ll give it a new life. We founded Subbyx in April 2023 and closed our first round of €4M in July 2023 to expand this concept. We went live on Jan 20th, 2024. We have an ambitious goal: to create and consolidate an alternative consumption model based on a simple monthly fee to achieve circularity and financial sustainability. In a market where innovation has stopped at installments, financing, funding, operating leasing, and BNPL solutions (stimulating consumerism), we see the opportunity to be disruptive and innovative. Our goal is to transform the consumer market into a service without any commitment; that same commitment that, today, is fundamental to every consumption behavior. We are starting with tech products to give people the opportunity to access goods, new or used, through a fully configurable monthly subscription that changes over time to keep you either updated or make you spend less as your product loses value. That’s our starting point, but we aren’t stopping here. We believe that once people embrace this concept, the applications of the sub-model become limitless. That’s why we are,ultimately, a tech and data company. We aim to build the most influential and innovative sub-platform powered by AI. Our journey has just begun and we know we have chosen a challenging one but if you join us we’ll be one step closer to our destination. Welcome to Subbyx!


Headquarters

Milan, Italy

Employees

11-50

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