Perrine M.

Perrine M. is an experienced CRM Manager currently working at Lydia Solutions since January 2022, with prior experience at Shadow from September 2020 to January 2022, where responsibilities included developing and executing CRM strategies across multiple markets, tracking performance analytics, and managing data-driven CRM systems. Before Shadow, Perrine M. served as a Chef de projet CRM at Frichti, focusing on customer retention and engagement strategies, and was involved in significant projects during the COVID-19 crisis. Previous roles also include a Sales Strategy Intern at Doctolib and positions in product marketing and trade marketing, demonstrating a diverse skill set in CRM, marketing strategies, and project management. Perrine M. holds a degree from TBS Education in E-commerce and completed earlier education at Lycée Carnot.