William Brulin

William Brulin serves as the Vice President of Operations at Lydia since January 2022, overseeing operations related to identity management, fraud prevention, debt collection, compliance, and card claims, while managing multiple teams and cross-functional projects. Prior to Lydia, Brulin held positions at Exton Consulting, Simon-Kucher & Partners, and BearingPoint, focusing on strategic marketing, distribution, and fintech integration within financial services. Brulin's experience includes innovative banking solutions for major financial institutions, strategic partnerships in payments, and commercial model restructuring. Academic qualifications include a Master’s degree from emlyon business school and an MBA from the International University of Japan.