Sunnyside (formerly Cutback Coach)
Nick Allen has a diverse work experience spanning several companies and roles. Nick is currently the Founder and CEO of Sunnyside (formerly Cutback Coach), a position they have held since 2020. Prior to that, they operated their own consulting business called Nick Allen Consulting, LLC, specializing in growth strategy consulting. In 2018, they worked at IPSY as the Director of Member Retention and later as the Director of CRM & Loyalty. Before that, they had a series of roles at Lyft, including Head of Growth, Head of Engagement Marketing, and Growth Hacker for Lifecycle and Retention. Nick also co-founded Sprout Up, a non-profit organization, and served as the Director of Business Development and President. Additionally, they worked at Citrix as a Marketing Automation Consultant and held various roles in product marketing, CRM marketing programs, and as a marketing specialist. Nick Allen also founded Houzilla, an expense management and eCommerce platform for roommates. Nick started their career as a Marketing Assistant at Suntech Power.
Nick Allen attended UC Santa Barbara, where they graduated with a B.A. degree. During their time there, they studied Business Economics, Environmental Studies, and Professional Writing for Business Communication.
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Sunnyside (formerly Cutback Coach)
Sunnyside is a developer of an alcohol tracking app to help people build healthier habits around their drinking. It offers a custom plan based on current drinking habits and goals, then set a daily reminder via text message that help users set the limit of their drinking habit.