Sunrider International
Choong Kok Foong has extensive experience in human resources management, currently serving as the Senior Regional Human Resources Manager at Sunrider International (Malaysia) Sdn. Bhd. since October 2023, after a long tenure at Sunrider International Malaysia starting in April 2000, where roles included Senior HR & Administration Manager and HR & Administration Manager. Prior experience includes positions as HR Manager at CLLS Malaysia and Pohmay Craft Sdn Bhd, focusing on the development and implementation of structured HR functions. Choong began a career in the HR field at Sony Electronics Sdn Bhd as an Administration Officer in the Compensation Department. Educational qualifications include a Bachelor of Business Administration degree with a focus on Human Resource Management from the National University of Malaysia.
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Sunrider International
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Sunrider International, a manufacturing, direct selling, and retail sales company, was founded in 1982 by Drs. Tei-Fu and Oi-Lin Chen. All five of Drs. Chen’s adult children hold senior executive positions within the multi-generational family-owned company, either directly at the corporate headquarters or on the Board of Directors. Their passion for people led them to create proven herbal products that help others achieve optimal health and wellness, and a business opportunity that offers them the freedom to live happier, more balanced lives. Guided by owner expertise, Sunrider is a growing global direct selling enterprise that currently spans nearly 50 countries.