Joy Birchette

Joy Birchette is a seasoned marketing professional with extensive experience in digital marketing and multicultural marketing within the food and beverage industry. Currently serving as Senior Manager of Digital Marketing at Beam Suntory since August 2021, Joy leads the North American digital marketing efforts for Jim Beam and Maker's Mark. Previous roles include Senior Manager of Cultural Connections, where Joy managed strategies for various spirits brands, and Digital Marketing Manager at Kraft Foods Group, overseeing CRM for multiple markets. Joy's career also includes leadership positions in digital marketing and promotion management at The Kraft Heinz Company and Kraft Foods Group. An academic background includes a Master's degree in Advertising and Public Relations from DePaul University and a Bachelor's degree in Public Relations from Illinois State University.