Super Retail Group
Aaron Fuller is a seasoned professional with extensive experience in marketing, digital strategy, and customer engagement across various sectors. Currently serving as General Manager of Member Engagement at Super Retail Group since February 2022, Aaron focuses on enhancing the experience of over 10 million members through loyalty and personalization initiatives. Previous roles include managing personalization through machine learning at Super Retail Group and leading multiple digital and marketing strategies at Qantas, where Aaron held titles such as Head of Design for Digital Enablement and Head of Product for Qantas Loyalty. Educational qualifications include a Master's in Business and Environmental Management from the University of Newcastle and a Bachelor's in Spanish from UNSW, complemented by leadership training from the Centre for Sustainability Leadership. Aaron has also contributed to various organizations, including the International Mentoring Association and The Climate Reality Project, advocating for sustainable practices and customer experience excellence.
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Super Retail Group
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Super Retail Group Limited is primarily involved in the retail industry. The Company's principal activities include retailing of auto parts and accessories, tools and equipment; retailing of boating, camping, outdoor equipment, fishing equipment and apparel, and retailing of sporting equipment, bicycles, bicycle accessories and apparel. The Company's segments include Auto, which is engaged in retailing of auto parts and accessories, tools and equipment; Leisure, which is engaged in retailing of boating, camping, outdoor equipment, fishing equipment and apparel, and Sports, which is engaged in retailing of sporting equipment, bicycles, bicycle accessories and apparel. The Company's brands include Amart Sports, which provides leisure sports products; BCF, an outdoor retailer; Rays, an outdoor entertainment and camping leisure retailer; Rebel, which provides branded sporting and leisure goods, and Supercheap Auto, a specialty retail business.