Founded in 2010 SuperBike Factory is now Europe's largest buyer, seller, and financier of motorbikes in the UK.

Operating from its base in South East Cheshire and pioneering a disruptive business model in a traditional market, SuperBike Factory has built its brand organically on product quality and impeccable, hassle-free service.

The company is customer-centric and strives to deliver a leading-edge service, this includes an easy-to-use online stock list, finance options, and direct-to-door nationwide delivery.

SuperBike Factory offers an extensive range of financing offers for its customers through its finance partners. They are the UK’s leading finance broker in the motorcycle market, which has relationships with more than 500 UK dealers.

In 2018 SuperBike Factory continued its expansion across the motorbike sector by launching an online accessory store, distributing helmets, clothing, boots, and gloves from leading brands direct to the customer. 

2020 saw the business diverse into the electric motorbike market, thus providing riders with the ultimate choice.

In 2021 the company invested in their second site at Donington Park adjacent to the historic race circuit, firmly establishing the company as Europe's largest motorbike retailer.

In 2022, the company acquired Ritebike and subsequently rebranded the showroom to SuperBike Factory West Yorkshire.

In 2023, the company opened two further showrooms, one in Bristol and another in Milton Keynes.

By putting the customer at the heart of everything they do, whether buying, selling, or financing a motorbike, the business is going from strength to strength.

E-Commerce

Electric Vehicles

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FinTech

Retail

SuperBike Factory

SuperBike Factory's headquarters in Macclesfield, United Kingdom

Scott Behrens

Paul Coulter

Justin Behrens

Guy Burgess

Darlene Cohen

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Victoria Briggs

Nicola Bower

Rhys Frank

Andrew Fairhurst

Justin Behrens

Paul Coulter

Alan Charnock

Lauren Cartwright

Ellen Johnson

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