Supermetrics
Robert White is a seasoned professional in marketing analytics and data management with extensive experience in various high-profile roles. As the Marketing Analytics Lead at Supermetrics since August 2022, Robert is accountable for overseeing marketing pipelines, data analysis, and reporting, with a focus on optimizing data requirements across the marketing team. Previously, Robert served as Lead Data Analyst at BoyleSports, contributing significantly to key projects without direct team management. Past roles include Data Analytics & Reporting Manager at Bord Gáis Energy and Head of Customer Insights & Analytics at BoyleSports, where Robert's efforts were pivotal in driving growth and enhancing customer experience through data-driven decision-making. An extensive career in finance includes positions as Senior Quantitative Analyst and Dealer at Bank of Ireland Global Markets, showcasing a strong foundation in risk management, valuation, and financial analysis. Robert holds an MSc in Financial and Industrial Mathematics from Dublin City University and a BSc in Mathematical Physics from University College Dublin.
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Supermetrics
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Move your marketing data into Google Sheets, Google Data Studio, Microsoft Excel, or Google BigQuery with Supermetrics.