Surgical Theater
Robert Lerma's work experience is as follows:
- Surgical Theater (2021-present): Currently serving as the Global Vice President of Sales. Responsible for integrating military-grade technology into surgical AR/VR (XR) technology, improving medical imaging and visualization capabilities.
- Medrobotics Corporation (2017-2021): Held various roles including Executive Managing Director and General Manager. Led commercialization, marketing, business development, and growth strategy for endoluminal, natural orifice, flexible robotic surgery focused on various specialties.
- ONRAD (2014-2015): Served as the Executive Vice President of Global Sales & Marketing. Led commercial leadership role for a diagnostic and interventional oncology imaging company, focused on strategic growth and partnerships.
- Champion Healthcare Technologies (2013-2014): Worked as the Global Director of Sales for interventional cardiology and radiology. Responsible for commercialization and go-to-market strategy for enabling technologies for various medical procedures.
- Veran Medical Technologies (2011-2013): Worked as the Director of U.S. Sales for image-guided navigation and interventional oncology. Led the sales organization and developed strategic alliances for their technology used in multiple specialties.
- SenoRx (2009-2011): Served as the Director of Sales for breast oncology, diagnostic radiology, and radiation oncology. Led a high-performing sales organization focused on developing diagnostic imaging technology and devices for breast cancer detection and treatment.
- Allergan (2005-2009): Worked as the Director of U.S. Sales for women's health, breast aesthetics, and breast oncology. Led a team focused on developing breast implants and surgical devices for plastic and onco-plastic surgery.
- CR Bard (2004-2005): Worked as the Division Manager for endovascular, peripheral vascular, and interventional cardiology. Successfully sold vascular stents, catheters, and other devices to healthcare professionals.
- Covidien (2002-2004): Served as the Region Director of Sales. Led a surgical sales team and helped turn around an underperforming sales division.
- Johnson & Johnson (1993-2002): Held multiple positions of increasing management responsibility within various Johnson & Johnson companies. Managed sales and operations in multiple medical specialties.
Overall, Robert Lerma has extensive experience in sales and marketing, particularly in the healthcare and medical device industry. Robert has a strong track record of commercial success and building high-performing sales teams.
Robert Lerma has a Bachelor's degree in International Relations and Global Security Studies from the University of California, Los Angeles. The start and end years of their education are not provided.
Surgical Theater
Surgical Theater is a startup that markets a Surgery Rehearsal Platform (SRP) for neurosurgical pre-operative planning and rehearsal.