Sutherland Labs
Gemma Wisdom has over 20 years of experience in marketing, strategy, and operations, with a specialization in service design, CX, UX, EX, and digital transformation. Gemma is currently serving as a Senior Director of Marketing & Operations at Sutherland Labs, where they focus on building world-respected design practices within global organizations. Prior to this, Gemma was a Communications Director at Sutherland Labs, responsible for leading marketing communications strategy and developing service propositions. Gemma also played a significant role in shaping the culture, team, and talent within the organization. Before joining Sutherland Labs, Gemma worked as a Partner at UXalliance, a global network of user experience partners. Gemma also served as a Marketing Director and Marketing Manager at ExperienceLab, where they played a crucial role in driving global marketing strategy and positioning the company as one of the most respected brands in the UK market. Gemma's early work experience includes serving as a Client Services Executive at Alcoa and as a Sales Executive at Paxton & Whitfield.
Gemma Wisdom obtained a MA degree in Marketing Communications from the University of Westminster from 2004 to 2006. Prior to that, they received a MA degree in English Literature from the University of Aberdeen between 1995 and 1999. Additionally, they hold a certification in Storytelling for Influence from IDEO U.
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Sutherland Labs
Sutherland Labs combine research tools and design thinking to make everyday experiences better. Our explorers of the everyday include researchers, strategists, designers and technologists, and are united by a shared fascination with human behavior and a relentless curiosity that drives us to discover, design and realize solutions for the puzzles that frustrate everyone else. While our search for answers may start and end with the customer – mapping their conscious and unspoken needs, and considering how both are likely to change over time – we never lose sight of the client’s wider world. Marketplace feasibility, technological realities and business needs remain priorities throughout the life of every project. This is why we work with some of the world's brightest brands, untying tricky knot in a range of industries, and helping them anticipate a future full of change, uncertainty and possibility.