Wayne Goodreau

Wayne Goodreau is an accomplished market research professional with extensive experience in various leadership roles. Currently serving as the Director of Market Research at Suzy since April 2024, Wayne previously held the position of Director of Research & Insights at Anova Consulting Group from January 2022 to October 2023, where a new B2B research division was established. Prior experience includes serving as Research Director at Invoke from 2011 to 2022, supporting top brands and networks in content optimization, and maintaining relationships with major accounts. Wayne also worked as a Community Manager Level II at Communispace Corporation (2009-2011), where multi-methodology projects contributed to successful retail launches, and as a Senior Analyst of Consumer Insights at Welch's (2006-2009), enhancing consumer engagement through community building and research activities. Additional roles include Senior Research Analyst at InfoTrends (2003-2006) and Aberdeen Group (2000-2003). Wayne holds a Bachelor's Degree in English from the University of Massachusetts Amherst.