Svenskt Tenn
Tora Grape is an experienced marketing professional with a strong background in brand communication and marketing management. Currently serving as the Marketing Manager at Svenskt Tenn since May 2022, Tora previously held key positions including Head of Marketing & Brand Communication at Sandqvist Bags and Items, CMO at Axel Arigato AB, and Global Brand Communication Manager at Lexington Company AB. With a solid foundation in e-commerce and digital marketing, Tora has successfully led teams and projects focused on international expansion, PR, and sales-driven marketing. Tora's academic background includes a Bachelor Thesis in Media and Communication Studies from Stockholm University, along with earlier education at Mid Sweden University and Katedralskolan Skara.
Svenskt Tenn
Svenskt Tenn is an interior design company located on Strandvägen in Stockholm, Sweden. It was founded in 1924 by Estrid Ericson, who recruited the Austrian architect and designer Josef Frank to the company 10 years later. A long and successful collaboration began between Josef Frank and Estrid Ericson who together created a style influenced by both Viennese elegance and Swedish functionalism. With its colorfulness and patterns and inspiration from all kinds of cultures and eras, the style was in sharp contrast to the ideal flourishing in the 1930s. Together, the two lay the foundations for the interior design philosophy that Svenskt Tenn has since come to represent. Svenskt Tenn is owned by the Kjell and Märta Beijer Foundation. Profits generated by the company are through the foundation used to promote scientific and medical research in Sweden as well as Swedish home decoration traditions.