Massimo Verini

Massimo Verini currently serves as the Global Head of Brand Experience at SWAROVSKI, a position held since July 2016, overseeing global retail marketing, trade marketing, and marketing delivery. Previously, Massimo Verini was the Global Head of Brand Management and Senior Manager of Commercial Planning at SWAROVSKI, contributing to brand strategy and commercial operations across multiple regions. Prior experience includes a role as Strategy Analyst at Edison SpA (EDF Group) and Senior Consultant at Deloitte, focusing on strategic planning and customer management. Massimo Verini holds an MBA from Collège des Ingénieurs, a Service Design degree from Politecnico di Milano, and both a Master’s and Bachelor’s Degree in Management Engineering from Politecnico di Milano.