Sandra Schneider

Sandra Schneider is an accomplished communication and brand management professional with extensive experience in developing and implementing brand strategies and communication tools in the luxury goods and marketing sectors. Currently serving as a Senior Communication Manager at SWAROVSKI since December 2019, Sandra Schneider focuses on product novelty communication and segment-specific strategies for architecture and interior design. Previous roles at SWAROVSKI include Brand Manager and Head of Brand Program, where responsibilities encompassed global brand strategy, cross-regional collaboration, and managing brand performance. Earlier experience also includes leadership positions at Physiotherm and project management at Tiscover GmbH. Sandra Schneider holds a Master’s and Bachelor’s degree in Communication Management and Communication Sciences from the University of Hohenheim.