Swatch Group
Alex Zhang is a seasoned professional with extensive experience in luxury sales and client advisory roles. Currently serving as a Senior Client Advisor at Bucherer AG since October 2022, Alex is a fully trained Rolex Advisor and consistently educates the team on best practices in luxury sales. Alongside this role, Alex has been a China Desk Senior Sales & Marketing Consultant at R&F Group UK and a Business Sales/Corporate Executive at Swatch Group, both since October 2019. Additional experience includes a Business Development Executive position at Montblanc and a Watches Specialist role at Watches of Switzerland Ltd. from 2015 to 2016. Alex's career began as a Private Client Consultant at Burberry, where responsibilities included providing world-class service and managing high-profile clients. Alex holds a Bachelor's degree in Computer Science from Kingston University, completed in 2007.
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